Sony announced cooperation with a member of the Korean group Blackpink Lisa (Lalisa Manoban). The artist has become the main character of the new advertising campaign of the PlayStation 5 dashboard (PS5) named without a play limit, in order to expand the brand audience. It is reported by DTF.
On July 1, PlayStation was published on the official channels of the PlayStation, in which the singer played popular projects for PS5, including ASTRO BOT. The visual video series is added by scenes from many different Sony excludes, including the upcoming marathon online player from Bungie Studio. The soundtrack is the single of the lifestyle from her Alter Ego 2025 album.
According to Vice, the fans of the K-Pop collection have encountered very enthusiastic news, calling this cooperation as a symbol.
The choice of Fox as an ambassador is due to its very popular. At the time of announcing the campaign, the audience of the artist on social networks exceeded 106 million people registered, opening up access to a new, wide object for PlayStation.