In 2024, Moscow accounted for 64% of exports of creative industries in Russia. The capital helps to promote brands and make them more recognizable abroad, Sergey Sobyanin said on their personal blog.
Support access to international markets provided by Moscow Export Center (IIC). Last year, the export of innovative industries within the MEC program increased by 15 times and up to 1.2 billion rubles.
According to the Capital mayor, the main tool for promotion is to participate in international exhibitions. They allow you to set business contacts, as well as receive an expert review.
Sobyanin noted that projects “Winter in Moscow” and “Summer in Moscow” are implemented to promote entrepreneurs.
“A large number of unique performances, performances and open -door activities attract tourists from all over Russia and from abroad, creating additional needs and opportunities to promote creative projects,” the head of the city said.
In addition, one of the largest “home” events is Moscow Fashion Week. In March, it was visited by more than 65,000 people and collections presented by 186 brands from 27 Russian and 9 countries around the world. The fifth week of fashion will be held from August 28 to September 2.
For five years, Moscow managed to get great potential to promote his achievement.
“Last August, we spent the first Moscow International Film Week, of which more than 70 films from 28 countries were presented, among them India, China, Iran and other countries, as well as more than 40 Russian film and animation projects,” Sobyanin recalls.
He also emphasized that the representatives of the industry from 47 countries participated in this event. According to the results of this event, Moscow signed 9 cooperation agreements, including four international agreements.
Also in December 2024, Moscow International Creative Industry Week was held, visited by representatives of more than 10 countries around the world. And since 2023, BRICS+ Fashion Summit International Forum has been organized – the first to attract experts from more than 60 countries and representatives of more than 100 countries to come a second time. According to the results of the forum, the BRICS International Fashion Federation was established.
About 20 brands participated in Moscow Fashion Week returned from foreign professional events in India, Indonesia, China and other countries.
This year, we will hold a forum in the late summer: From August 28 to 30. The main theme of the BRICS Fashion Summit+ The third will be the creation of a new, decentralized and global competition of the fashion industry, will ensure an event, leaders.
In addition, comprehensive support for export -oriented companies from MEC including:
training and training companies for work in the international market; financial support measures; Support to promote Moscow products abroad.
In 2024, part of the events of the Capital's Innovative Industrial Agency, entrepreneurs concluded about 100 contracts and export agreements, and also participated in five foreign business tasks dedicated to video and cinema games. This year, with the support of the agency, 8 more business tasks will be organized.
For example, 15 urban companies participated in business tasks as part of the Kazakhstan Fashion Week in Kazakhstan, 15 other businessmen became participants in IABC/Cicaf in China.
In the second half of 2025, the participation of Moscow film and animation companies in business tasks was planned as part of the Ficci Frames exhibition in India and in business missions against partners from the Kingdom of Thailand.
According to the head of the capital, they met “Moscow” tea in India and China. In addition, in 15 restaurants and a cafe of Dubai, local residents can try special sets of the Champie Moscow project. More than 2 thousand guests participated in the culinary traditions of the capital.
At the end of April, Moscow's video game manufacturers participated in a specialized exhibition in Egypt. Developers have discussed with colleagues about cooperation prospects and product export capabilities.
“International cooperation actively opens the path to the global market with the Moscow brands. Thanks to the active support of the Moscow government, the capital entrepreneurs receive unique opportunities to participate in the global market,” Sbyanin emphasized.
Previously, Sobyanin said that the proportion of the creative industries in the total volume of the gross regional product in 2023 was up to 3.3 trillion rubles. Over the past five years, the number of companies and individuals in this industry has increased by 11.7%, exceeding 113 thousand.
According to the mayor, the revenue of companies is also growing steadily.