In 2025, Nintendo took the top position in the Russian gaming machine market at 54%. This was told by Gazeta.ru by CDEK.shoping analysts.
Nintendo growth drivers are the launch of the Switch 2 dashboard, the average cost of which is 54 thousand rubles. Sales have been enhanced even at the prefix, allowing the brand to increase the presence of the market compared to previous years.
The second position is undertaken by Sony at 14% and checks the average 37 thousand rubles, and in third place is the producer of Oculus VR schools (9%, 55 thousand rubles). Close four Asus leaders with a result of 6% and the highest average test – 64 thousand rubles.
In the context of changing the needs and supply of consumers, the average test for gaming machines in Russia in 2025 has decreased by more than 60%, to 30.7 thousand rubles, compared to 79.7 thousand rubles. 2024.
To compare: Last year, the leader was Sony, thanks to the launch of PlayStation 5 Pro for an average price of 100,000 rubles. accounting for 46% of the market. In 2024, strong positions were also kept by valve (24%) and ASUS (8%). Nintendo then only accounts for 1% of the market.
In 2023, the market was more evenly distributed – 33%on Sony and Valve, while the utilities of Lenovo (6%) and Nintendo (2%) were still appropriate.
Earlier, it was reported that Epic Games Store provided a colorful game for PC and Android for free and forever.