Nearly half of the population did not participate in the lottery, but some of them wanted to believe in a big prize, as in a fairy tale.
Many times a year, the media published news about random winning of millions of prizes in the lottery. The media holding Rambler & Co has found Internet users whether such stories affect the trust in the award and whether the Russians believe in great luck.
Nearly half of the people are indifferent to the lottery: 47% never participate and will not start. 21% have bought tickets, but now they have completely abandoned it. At the same time, sometimes 15% play – in mood or occasion. Each tenth (10%) is regularly related and 7% – only in holidays or for particular benefits.
27% of the survey participants have never won anything. In a quarter (25%), the maximum level is the person who is repelled back to the ticket cost, 26% will receive a smaller amount. Only 2% of lucky people can be proud of the tangible benefits. 20% absolutely no game experience and never participate in the lottery.
Nearly one -third (32%) considers lottery as a waste of meaningless money. The other 30% realized it was a beautiful illusion, in which I still wanted to believe. 18% call for tickets with an impulsive act is random. Only 9% still see the opportunity to change their lives in the lottery, 7% consider it entertainment and 4% consider tickets to be an unusual gift for holidays.
The replacement formats of the prizes do not cause enthusiasm: 72% rarely participate even in competitions in social networks and promotions. 24% of people who are asked to love their marketing with immediate results or check and record code. Only 4% are interested in the contest re -posted.
What can change the opinions of the Russians? In the case of 53% – nothing, basically they do not believe in the ability to win big. 16% will be interested in the minimum awards, 12% will not refuse lottery tickets as gifts. Only 10% will be inspired by the truth of winning from acquaintances, 3% will risk reading the history of inspiration in the media. In addition, 3% will attract personal bonuses in case of participating or drawing targets (houses, cars, household appliances).
The survey took place on Rambler & Co Media's resources held from 5 to 12 May 2025, the insurance range up to 88 198 Internet users.