Indian consumers are disappointed with cheap iPhone 16E. This has been reported by the publishing of AppleInsider related to Kanalys research firm.
The company's experts found that Apple did not participate in the top 5 smartphone manufacturers in India in the second quarter. It is worth noting that the iPhone 16, 55 % of the supply, is the most sold smartphone of the brand. However, the cheap iPhone 16E, released in February, failed to sell.
According to researchers, consumers are afraid of equipment limitations. Therefore, 16e only received a single camera and lost the support of Magsafe wireless charging. An unusual thing is that affordable smartphones have failed in a country where consumers are quite sensitive to the costs of devices, journalists noted. In the United States, iPhone 16E costs $ 599, equivalent to about 47 thousand rubles – this is the cheapest Apple smartphone.
Canalys analysts found that instead of new devices, users from India often chose devices launched a few years ago. For example, for this reason, they like smartphones iPhone 16E iPhone 15 and iPhone 13 reality. At the same time, the authors have acknowledged the success of 16E in other markets – so in China, his good sales helped Apple become the third smartphone manufacturer.
Previously, Canalys said that Apple has significantly increased the production of smartphones in India to reduce dependence on China. According to experts, by 2027, 25 percent iPhone will be produced in India.